SkimLinks Harnesses Atma Links Acquisition To Power SkimWords 2.0

One of the most popular ways for publishers to monetize their content ? aside from basic banner and AdSense ads ? is through affiliate programs. These are often transparent to users: you'll click a link to an online store, and if you buy something, the publisher gets a percentage of the purchase price (each program varies a bit, but that's the standard way they operate). Of course, signing up for each of these programs takes work. SkimLinks is a UK-based company that helps publishers monetize their content by inserting these affiliate links automatically, and today it's harnessing a recent acquisition that will make one of its products significantly more efficient (and useful for a broader set of links). The startup makes two main products. The first is its namesake?SkimLinks, which will identify any link that's been included in a publisher's content and automatically convert it to an affiliate link whenever possible (this saves the publisher the hassle of having to sign up for affiliate programs with each merchant).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/kY3hHYX9joE/

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