Wednesday, November 14, 2012

With 1.2M Members, Sincerely Goes Up Against Facebook With Gifting

Screen Shot 2012-11-14 at 7.27.31 PMNot fazed by Facebook's high-profile launch of Gifts, Sincerely is barreling into mobile gifting too. Best known for the postcard app Postagram, the startup has amassed a network of 1.2 million members who have sent cards to about 800,000 different addresses. That gives the startup a good base to start from with sending more lucrative physical goods like gifts. "Gifting is a massive market," said the company's CEO Matt Brezina. "No company is going to own it all. Facebook's brand doesn't say, 'Trust me with a credit card. Trust me with your mailing address.' And it definitely doesn't say, 'We have excellent customer support.' Our brand says all of those things. This is all we do."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/7F0zr32T7xg/

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